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Adaptive Choice-Based Conjoint Video

Adaptive Choice-Based Conjoint Video

Learn how ACBC can make your conjoint more engaging for respondents and more insightful for researchers

Anchored MaxDiff Video

Anchored MaxDiff Video

Shows how to add absolute importance to MaxDiff results

MaxDiff Scaling Video

MaxDiff Scaling Video

What is MaxDiff, when to use it, and why it’s better than rating scales

A Brief History of Choice-Based Conjoint Video

A Brief History of Choice-Based Conjoint Video

What users of research need to know about Choice-Based Conjoint (Discrete Choice)

See Customer Churn before It Actually Happens

See Customer Churn before It Actually Happens

Describes a method for testing customer interest in competitive offerings and identifying those most vulnerable to churn

Who Should I Target First? How Conversion Scores Help

Who Should I Target First? How Conversion Scores Help

Describes the use of a conversion score to make market segmentation solutions more actionable

Your Brand is Here – Positioning Tools

Your Brand is Here – Positioning Tools

A review of typical questions brand research addresses, including tools used to provide answers to these questions

Fertilizing a Healthy Decision Tree

Fertilizing a Healthy Decision Tree

Discusses classification systems, such as CHAID and CART, used to analyze markets or find groups for targeted advertising

Conjoint for Every Project? Not So Fast!

Conjoint for Every Project? Not So Fast!

When your attributes don’t have levels, look outside conjoint to other methods such as MaxDiff Scaling

Chocolate, Vanilla, and What’s Next – Optimizing Product Line-ups

Chocolate, Vanilla, and What’s Next – Optimizing Product Line-ups

Total Unduplicated Reach and Frequency (TURF) helps understand the combination of items that will reach the largest proportion of your market

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