Adaptive Choice-Based Conjoint Video
Learn how ACBC can make your conjoint more engaging for respondents and more insightful for researchers
Learn how ACBC can make your conjoint more engaging for respondents and more insightful for researchers
What users of research need to know about Choice-Based Conjoint (Discrete Choice)
Describes a method for testing customer interest in competitive offerings and identifying those most vulnerable to churn
Describes the use of a conversion score to make market segmentation solutions more actionable
Discusses classification systems, such as CHAID and CART, used to analyze markets or find groups for targeted advertising
When your attributes don’t have levels, look outside conjoint to other methods such as MaxDiff Scaling
Total Unduplicated Reach and Frequency (TURF) helps understand the combination of items that will reach the largest proportion of your market