Adaptive Choice-Based Conjoint Video
Learn how ACBC can make your conjoint more engaging for respondents and more insightful for researchers
Anchored MaxDiff Video
Shows how to add absolute importance to MaxDiff results
MaxDiff Scaling Video
What is MaxDiff, when to use it, and why it’s better than rating scales
A Brief History of Choice-Based Conjoint Video
What users of research need to know about Choice-Based Conjoint (Discrete Choice)
See Customer Churn before It Actually Happens
Describes a method for testing customer interest in competitive offerings and identifying those most vulnerable to churn
Who Should I Target First? How Conversion Scores Help
Describes the use of a conversion score to make market segmentation solutions more actionable
Your Brand is Here – Positioning Tools
A review of typical questions brand research addresses, including tools used to provide answers to these questions
Fertilizing a Healthy Decision Tree
Discusses classification systems, such as CHAID and CART, used to analyze markets or find groups for targeted advertising
Conjoint for Every Project? Not So Fast!
When your attributes don’t have levels, look outside conjoint to other methods such as MaxDiff Scaling
Chocolate, Vanilla, and What’s Next – Optimizing Product Line-ups
Total Unduplicated Reach and Frequency (TURF) helps understand the combination of items that will reach the largest proportion of your market