Conjoint 101

The basics of choice-based conjoint analysis (discrete choice modeling)

Personalized Trade-offs Make Conjoint Better

A customized, interactive survey experience that “learns” from respondent choices, picks up non-compensatory decision making behavior, and allows flexible price modeling via summed pricing.

How to Make Solid Pricing Decisions

A review of both direct questioning techniques like willingness to pay, monadic designs, and van Westendorp, and trade-off techniques such as conjoint, for use in pricing research.