Adaptive Choice-Based Conjoint Video
Learn how ACBC can make your conjoint more engaging for respondents and more insightful for researchers
Learn how ACBC can make your conjoint more engaging for respondents and more insightful for researchers
What users of research need to know about Choice-Based Conjoint (Discrete Choice)
Describes a method for testing customer interest in competitive offerings and identifying those most vulnerable to churn
Discusses a flexible conjoint methodology that is useful for researching bundling, menu configuration, and multi-step choice processes
Discussions of alternative-specific designs, prohibitions, conditional pricing, summed pricing, Hierarchical Bayes, volumetric CBC, and more
The basics of choice-based conjoint analysis (discrete choice modeling)
A customized, interactive survey experience that “learns” from respondent choices, picks up non-compensatory decision making behavior, and allows flexible price modeling via summed pricing.
A review of both direct questioning techniques like willingness to pay, monadic designs, and van Westendorp, and trade-off techniques such as conjoint, for use in pricing research.