See Customer Churn before It Actually Happens
Describes a method for testing customer interest in competitive offerings and identifying those most vulnerable to churn
Who Should I Target First? How Conversion Scores Help
Describes the use of a conversion score to make market segmentation solutions more actionable
Fertilizing a Healthy Decision Tree
Discusses classification systems, such as CHAID and CART, used to analyze markets or find groups for targeted advertising
The Geeks Guide to Reverse Segmentation – Let’s Get Technical
Technical methodological details of reverse segmentation analysis.
Reverse Segmentation – The Promised Land for Target Marketers
How reverse (object-based) segmentation helps segment based on both attitudes/behaviors and targeting variables
Customer Targeting – Put the Right Offerings in Front of the Best Prospects
Reviews clustering, factoring, modeling, behavioral, attitudinal, and a general how-to when considering a segmentation project