Describes a method for testing customer interest in competitive offerings and identifying those most vulnerable to churn
Describes the use of a conversion score to make market segmentation solutions more actionable
Discusses classification systems, such as CHAID and CART, used to analyze markets or find groups for targeted advertising
Technical methodological details of reverse segmentation analysis.
How reverse (object-based) segmentation helps segment based on both attitudes/behaviors and targeting variables
Reviews clustering, factoring, modeling, behavioral, attitudinal, and a general how-to when considering a segmentation project