Trust. That’s what it’s all about, right? Who can you trust to help you best answer your business questions? When you talk to us about a project, it’s like talking to a trusted colleague. When you call us to discuss a potential project, we’ll do a lot of listening, ask a lot of questions, and then give you a recommendation. Sometimes we talk our clients out of doing a project. Perhaps the data has already been collected, maybe you can easily do it yourself, or the objectives call for something outside of the research realm, or it might be something we don’t do and we’ll refer you to someone we know who does.