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The Partners at elucidate Share Their Expertise with Clients

Partners

Nico and Drew have been doing research together for 20 years. Starting with graduate school research, and today executing projects for Fortune 500 companies, Nico and Drew leverage their long-term relationship to provide successful execution for their clients.

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Nico Peruzzi, PhD

Nico co-founded an Internet Application Service Provider for the Healthcare industry in 1998 and helped take the business to the point of acquisition.

He has held marketing research and business development positions at WorldBridge Communications, Hemisphere Healthcare, MyPsych.com, and Survey.com, until co-founding Outsource Research Consulting, which has since rebranded as elucidate.

Research / Industry Expertise

Nico’s areas of focus area relates to quantitative marketing research with specific expertise on high-end analytics, including conjoint analysis, segmentation modeling, MaxDiff scaling, and predictive modeling. Nico has worked on projects within various industries including Advertising/Marketing, Automotive, Consulting, Consumer Electronics, Furniture, Computer Hardware & Software, Financial Services, Healthcare, Human Resources, Market Research, Medical Equipment, Pharmaceutical, Property Management, Technology, and Web Collaboration.

Education

Nico has a BA in Biological Sciences from UC Santa Barbara, graduating Summa Cum Laude, Phi Beta Kappa, and Golden Key National Honor Society. He holds his MS and Ph.D. in Psychology from Pacific Graduate School.

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DREW CANAPARY, PhD

Drew co-founded an Internet based behavioral health care start-up company in 1998, developing software products for provider groups and managed care companies within the mental health field. This company was developed from small start-up to acquisition by Hemisphere Healthcare.

Drew has held a number of market research positions for Hemisphere Healthcare and Taylor Nelson Sofres (TNS), as well as co-founding Outsource Research Consulting, which has since rebranded as elucidate.

Research / Industry Expertise

Drew’s area of focus relates to quantitative research, with particular focus MaxDiff scaling and conjoint analysis. In addition, Drew has a strong background in Stakeholder Management (Customer Loyalty and Employee Engagement) and brand research.

Drew has worked with clients from various industries including: Automotive, Consumer Electronics, Computer Hardware & Software, Financial Services, Healthcare, Hospitality, Human Resources, Market Research, Medical Equipment, Pharmaceutical, Utility, and Technology.

Education

Drew graduated from Loyola University, New Orleans with a Bachelor of Arts degree in Psychology. He holds his MS and Ph.D. in Psychology from Pacific Graduate School.