Adaptive Choice-Based Conjoint Video
Learn how ACBC can make your conjoint more engaging for respondents and more insightful for researchers
Learn how ACBC can make your conjoint more engaging for respondents and more insightful for researchers
What users of research need to know about Choice-Based Conjoint (Discrete Choice)
When your attributes don’t have levels, look outside conjoint to other methods such as MaxDiff Scaling
Explores how to quantify incremental value of individual product features via conjoint analysis
The basics of choice-based conjoint analysis (discrete choice modeling)