by admin | May 25, 2015 | Choice-Based Conjoint (CBC), Discrete Choice Modeling (DCM), MaxDiff, Pricing Research, Product Development
This information is useful for people who want to understand when it is not appropriate to use conjoint analysis. Conjoint analysis is a gold standard technique for measuring feature preference, particularly in relationship to price. We’re particularly impressed with...
by admin | May 25, 2015 | Choice-Based Conjoint (CBC), Discrete Choice Modeling (DCM), Pricing Research, Product Development
Apple v Samsung – The Patent Trial of the Century It’s pretty exciting for those of us in quantitative marketing research when we see techniques that we use regularly highlighted in a major patent trial. That’s just what happened as the details of Apple v...
by admin | May 25, 2015 | Adaptive Choice-Based Conjoint (ACBC), Choice-Based Conjoint (CBC), Conjoint, Discrete Choice Modeling (DCM), Pricing Research, Product Development, Summed Pricing
The Business Objective You have a number of potential features of your product or service, and you’re not sure how to best optimize the price-feature relationship to maximize market penetration or profits. Beyond using conjoint to figure out how to best price your...
