Learn how ACBC can make your conjoint more engaging for respondents and more insightful for researchers
What users of research need to know about Choice-Based Conjoint (Discrete Choice)
Describes a method for testing customer interest in competitive offerings and identifying those most vulnerable to churn
How Conjoint Handles Really Complicated Ideas: Adventures in Advanced Choice-Based Conjoint Applications
Discussions of alternative-specific designs, prohibitions, conditional pricing, summed pricing, Hierarchical Bayes, volumetric CBC, and more
The basics of choice-based conjoint analysis (discrete choice modeling)
A review of both direct questioning techniques like willingness to pay, monadic designs, and van Westendorp, and trade-off techniques such as conjoint, for use in pricing research.