by admin | May 25, 2015 | Customer Targeting, Segmentation, Target Marketing
How segmentation is usually done Market segmentation research usually depends upon cluster analysis, a statistical technique for combining cases based on similarity on specified dimensions. Typically, segmentation research will attempt to construct segments by...
by admin | May 25, 2015 | Customer Targeting, Segmentation, Target Marketing
This information is useful for people who are tired of segmentation projects that give only unique attitudinal/behavioral segment descriptions or unique demographic/targeting profiles, but not both. A Common Criticism of Segmentation To repeat what we said in another...
