by admin | May 25, 2015 | Adaptive Choice-Based Conjoint (ACBC), Churn, Conjoint, Customer Satisfaction, Segmentation
Customer Loyalty Solutions Today Customer satisfaction has long been monitored using different techniques and referred to using many terms. For Marketing Research, typically, surveys are provided to customers that ask either about their overall impressions of a...
by admin | May 25, 2015 | Customer Satisfaction, Satisfaction Drivers
The Goal: What Drives Loyalty One important goal we have is marketing research is working out what product/service perceptions, or drivers, will lead customers to purchase a product and/or become repeat/loyal customers. The Challenges of Identifying Drivers We would...
