Adaptive Choice-Based Conjoint Video
Learn how ACBC can make your conjoint more engaging for respondents and more insightful for researchers
A Brief History of Choice-Based Conjoint Video
What users of research need to know about Choice-Based Conjoint (Discrete Choice)
Conjoint for Every Project? Not So Fast!
When your attributes don’t have levels, look outside conjoint to other methods such as MaxDiff Scaling
I’ll Have #3 With A Milk Shake – Conjoint Menu Configuration
Discusses a flexible conjoint methodology that is useful for researching bundling, menu configuration, and multi-step choice processes
How Much is Feature X Worth? Lessons from Conjoint Analysis and the Apple v Samsung Trial
Explores how to quantify incremental value of individual product features via conjoint analysis
How Conjoint Handles Really Complicated Ideas: Adventures in Advanced Choice-Based Conjoint Applications
Discussions of alternative-specific designs, prohibitions, conditional pricing, summed pricing, Hierarchical Bayes, volumetric CBC, and more
Conjoint 101
The basics of choice-based conjoint analysis (discrete choice modeling)
Personalized Trade-offs Make Conjoint Better
A customized, interactive survey experience that “learns” from respondent choices, picks up non-compensatory decision making behavior, and allows flexible price modeling via summed pricing.