Adaptive Choice-Based Conjoint Video
Learn how ACBC can make your conjoint more engaging for respondents and more insightful for researchers
Learn how ACBC can make your conjoint more engaging for respondents and more insightful for researchers
What users of research need to know about Choice-Based Conjoint (Discrete Choice)
When your attributes don’t have levels, look outside conjoint to other methods such as MaxDiff Scaling
Discusses a flexible conjoint methodology that is useful for researching bundling, menu configuration, and multi-step choice processes
Explores how to quantify incremental value of individual product features via conjoint analysis
Discussions of alternative-specific designs, prohibitions, conditional pricing, summed pricing, Hierarchical Bayes, volumetric CBC, and more
The basics of choice-based conjoint analysis (discrete choice modeling)
A customized, interactive survey experience that “learns” from respondent choices, picks up non-compensatory decision making behavior, and allows flexible price modeling via summed pricing.