by admin | May 25, 2015 | Choice-Based Conjoint (CBC), Discrete Choice Modeling (DCM), MaxDiff, Pricing Research, Product Development
This information is useful for people who want to understand when it is not appropriate to use conjoint analysis. Conjoint analysis is a gold standard technique for measuring feature preference, particularly in relationship to price. We’re particularly impressed with...
by admin | May 25, 2015 | MaxDiff, Product Development, Reach (Market Reach), TURF
The Business Objective You want to optimize a set of items to reach the maximum number of people possible. Imagine stocking flavors of ice cream. The grocer decides there is limited space – he can only stock up to 8 flavors of ice cream (out of 30 possible). He...
by admin | May 25, 2015 | MaxDiff, Product Development, Rating Scale Bias
What is MaxDiff? MaxDiff (Maximum Difference Scaling) is an approach for obtaining preference/importance scores for multiple items (brand preferences, brand images, product features, messages, advertising claims, etc.). MaxDiff is also known as “best-worst scaling”....
