by admin | May 25, 2015 | Adaptive Choice-Based Conjoint (ACBC), Conjoint, Pricing Research, Product Development, Summed Pricing
This article includes some highlights from a workshop at the Sawtooth Software conference. Presented by Bryan Orme, President of Sawtooth Software and David Lyon, Principal at Aurora Market Modeling, LLC, this workshop covered lots of different advanced applications...
by admin | May 25, 2015 | Adaptive Choice-Based Conjoint (ACBC), Conjoint, Pricing Research, Product Development, Summed Pricing
Adaptive Choice-Based Conjoint (ACBC) is one of the newer conjoint methodologies. Think of it as a combination of Choice-Based Conjoint (CBC) and Adaptive Conjoint Analysis (ACA), yielding the familiar choice task of choosing from a group of profiles (as in CBC), and...
