by admin | May 25, 2015 | Adaptive Choice-Based Conjoint (ACBC), Conjoint, Pricing Research, Product Development, Summed Pricing
Adaptive Choice-Based Conjoint (ACBC) is one of the newer conjoint methodologies. Think of it as a combination of Choice-Based Conjoint (CBC) and Adaptive Conjoint Analysis (ACA), yielding the familiar choice task of choosing from a group of profiles (as in CBC), and...
