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The van Westendorp Price Sensitivity Meter – Are We Using It Incorrectly?

by admin | May 25, 2015 | Pricing Research, van Westendorp

Determining the best price for a product or service is a common marketing research question. We usually start the conversation with a client by asking whether their product has all of its features set or if they also need to test a range of features other than...

The van Westendorp Price Sensitivity Meter – Are We Using It Incorrectly?

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