by admin | May 25, 2015 | Choice-Based Conjoint (CBC), Discrete Choice Modeling (DCM), MaxDiff, Pricing Research, Product Development
This information is useful for people who want to understand when it is not appropriate to use conjoint analysis. Conjoint analysis is a gold standard technique for measuring feature preference, particularly in relationship to price. We’re particularly impressed with...
by admin | May 25, 2015 | Pricing Research, van Westendorp
Determining the best price for a product or service is a common marketing research question. We usually start the conversation with a client by asking whether their product has all of its features set or if they also need to test a range of features other than...
by admin | May 25, 2015 | Bundling, Conjoint, Menu-Based Choice (MBC), Pricing Research, Product Development
Menus are Everywhere Menu-Based Choice (MBC) is a method that allows testing of very realistic purchase situations where: There is a choice between a la carte items versus a bundle The bundle may be a single choice, but one to many of the a la carte options could be...
