Adaptive Choice-Based Conjoint Video
Learn how ACBC can make your conjoint more engaging for respondents and more insightful for researchers
A Brief History of Choice-Based Conjoint Video
What users of research need to know about Choice-Based Conjoint (Discrete Choice)
Conjoint for Every Project? Not So Fast!
When your attributes don’t have levels, look outside conjoint to other methods such as MaxDiff Scaling
The van Westendorp Price Sensitivity Meter – Are We Using It Incorrectly?
Reveals inconsistencies in the use of this pricing method; generally recommends avoiding its use
I’ll Have #3 With A Milk Shake – Conjoint Menu Configuration
Discusses a flexible conjoint methodology that is useful for researching bundling, menu configuration, and multi-step choice processes
How Much is Feature X Worth? Lessons from Conjoint Analysis and the Apple v Samsung Trial
Explores how to quantify incremental value of individual product features via conjoint analysis
How Conjoint Handles Really Complicated Ideas: Adventures in Advanced Choice-Based Conjoint Applications
Discussions of alternative-specific designs, prohibitions, conditional pricing, summed pricing, Hierarchical Bayes, volumetric CBC, and more
Conjoint 101
The basics of choice-based conjoint analysis (discrete choice modeling)
Personalized Trade-offs Make Conjoint Better
A customized, interactive survey experience that “learns” from respondent choices, picks up non-compensatory decision making behavior, and allows flexible price modeling via summed pricing.
How to Make Solid Pricing Decisions
A review of both direct questioning techniques like willingness to pay, monadic designs, and van Westendorp, and trade-off techniques such as conjoint, for use in pricing research.