Adaptive Choice-Based Conjoint Video
Learn how ACBC can make your conjoint more engaging for respondents and more insightful for researchers
Learn how ACBC can make your conjoint more engaging for respondents and more insightful for researchers
What users of research need to know about Choice-Based Conjoint (Discrete Choice)
When your attributes don’t have levels, look outside conjoint to other methods such as MaxDiff Scaling
Total Unduplicated Reach and Frequency (TURF) helps understand the combination of items that will reach the largest proportion of your market
Discusses a flexible conjoint methodology that is useful for researching bundling, menu configuration, and multi-step choice processes
Using MaxDiff to obtain preference/importance scores for multiple items without scale bias
Explores how to quantify incremental value of individual product features via conjoint analysis
Discussions of alternative-specific designs, prohibitions, conditional pricing, summed pricing, Hierarchical Bayes, volumetric CBC, and more