Sr. Director, Brand Strategy, Advertising and Marcom, Plantronics, Inc.
“We’ve been working with elucidate since 2012 on various research projects related to our brand. They have taken the time to understand the business and always recommend the right instrument for our goals and objectives. I trust them to meet with anyone in the company at any level of leadership, including my CMO and CEO. They have become invaluable to our organization adding their research expertise to our Marketing team.”
Kimberly C Howland
VP Global Product Development, Omnicell, Inc.
“In my role in Product Development, I have used many conjoint simulators, this is the best one I have ever used.”
Brian Green, NPDP
Research Manager, Herman Miller, Inc.
“I have worked with elucidate for several years. They have proven a valuable partner in our research efforts. They are exceptionally adept at statistical analysis and at ensuring the research objectives can be met through the research design. These traits, combined with their ability to become part of the team, has resulted in the completion of many successful research projects.”
Senior Market Insights Analyst, ACCO Brands
“As a corporate researcher, I am always looking for vendors that make my life easier. It’s also important that I can trust them to be a part of my extended team when our internal resources are stretched thin. This not only means responding quickly, but also putting the information into an easily understandable format for my stakeholders. For these reasons, elucidate is one of my most valued vendor partners. I found them a little over a year ago when I was trying to understand the differences between various conjoint methodologies. The information I discovered led me to having a capabilities call with them, which has since resulted in completing two very successful (and complex) projects together. Nico and Drew are always looking for ways to make our simulators better, and the tools they give us provide a greater level of functionality than we have received from any other vendor. I would highly recommend the elucidate team for your next research initiative.”
Primary Research Manager, Cisco Systems, Inc.
“Elucidate is top on my list whenever I have an online quant study. They are very personable, quite flexible, deliver when they say they will, and best of all, have an excellent command of heavy quant methodologies – from multivariate segmentation to adaptive choice based conjoint. They approach everything with a very can-do attitude – whatever it takes!”
Senior Director, Products & Markets (2005-2011),Drobo, Inc
“I have done multiple projects with the team at elucidate. These include customer segmentation, pricing, and several conjoint projects. Conjoint research and market simulation is an insightful tool for planning new products and targeting new markets. Executing a successful conjoint project is difficult and that is where a skillful guide is essential. I have worked with other firms doing conjoint research in the past. What makes the team at elucidate unique and valuable is that in addition to having have a master’s skill in using analytical tools they can think through and understand trade-offs and implications from a business perspective. The team truly goes beyond the call of duty to completely solve their customer problems. Working with elucidate has always been a pleasure, and I look forward to the next opportunity to collaborate together again.”
Chairman, Executive Impact Group
“I have known the partners at elucidate for many years and respect their abilities as experts in their field. As an executive and serial entrepreneur, I need people I can trust to help me make the best business decisions possible. Yes, they do the data crunching, but they are also able to communicate to me in a language I understand. I will continue to turn to elucidate for trusted expertise in how to use data to help drive my business decisions.”