Learn how ACBC can make your conjoint more engaging for respondents and more insightful for researchers
A Brief History of Choice-Based Conjoint Video
What users of research need to know about Choice-Based Conjoint (Discrete Choice)
Conjoint for Every Project? Not So Fast!
When your attributes don’t have levels, look outside conjoint to other methods such as MaxDiff Scaling
How Much is Feature X Worth? Lessons from Conjoint Analysis and the Apple v Samsung Trial
Explores how to quantify incremental value of individual product features via conjoint analysis
The basics of choice-based conjoint analysis (discrete choice modeling)