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Anchored MaxDiff Video

Anchored MaxDiff Video

Shows how to add absolute importance to MaxDiff results

MaxDiff Scaling Video

MaxDiff Scaling Video

What is MaxDiff, when to use it, and why it’s better than rating scales

Conjoint for Every Project? Not So Fast!

Conjoint for Every Project? Not So Fast!

When your attributes don’t have levels, look outside conjoint to other methods such as MaxDiff Scaling

Chocolate, Vanilla, and What’s Next – Optimizing Product Line-ups

Chocolate, Vanilla, and What’s Next – Optimizing Product Line-ups

Total Unduplicated Reach and Frequency (TURF) helps understand the combination of items that will reach the largest proportion of your market

Importance is Important, Understand How to Measure It

Importance is Important, Understand How to Measure It

Using MaxDiff to obtain preference/importance scores for multiple items without scale bias

Categories

  • Adaptive Choice-Based Conjoint (ACBC)
  • Attribute Importance
  • Brand Research
  • Bundling
  • Choice-Based Conjoint (CBC)
  • Churn
  • Cluster Analysis
  • Conjoint
  • Conversion Score
  • Customer Satisfaction
  • Customer Targeting
  • Discrete Choice Modeling (DCM)
  • MaxDiff
  • Menu-Based Choice (MBC)
  • Message Testing
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  • Rating Scale Bias
  • Reach (Market Reach)
  • Sample Cleaning
  • Sample Size
  • Satisfaction Drivers
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  • TURF
  • van Westendorp
  • Videos

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