Shows how to add absolute importance to MaxDiff results
MaxDiff Scaling Video
What is MaxDiff, when to use it, and why it’s better than rating scales
Conjoint for Every Project? Not So Fast!
When your attributes don’t have levels, look outside conjoint to other methods such as MaxDiff Scaling
Chocolate, Vanilla, and What’s Next – Optimizing Product Line-ups
Total Unduplicated Reach and Frequency (TURF) helps understand the combination of items that will reach the largest proportion of your market
Importance is Important, Understand How to Measure It
Using MaxDiff to obtain preference/importance scores for multiple items without scale bias