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Anchored MaxDiff Video

Anchored MaxDiff Video

Shows how to add absolute importance to MaxDiff results

MaxDiff Scaling Video

MaxDiff Scaling Video

What is MaxDiff, when to use it, and why it’s better than rating scales

Your Brand is Here – Positioning Tools

Your Brand is Here – Positioning Tools

A review of typical questions brand research addresses, including tools used to provide answers to these questions

Categories

  • Adaptive Choice-Based Conjoint (ACBC)
  • Attribute Importance
  • Brand Research
  • Bundling
  • Choice-Based Conjoint (CBC)
  • Churn
  • Cluster Analysis
  • Conjoint
  • Conversion Score
  • Customer Satisfaction
  • Customer Targeting
  • Discrete Choice Modeling (DCM)
  • MaxDiff
  • Menu-Based Choice (MBC)
  • Message Testing
  • Pricing Research
  • Product Development
  • Rating Scale Bias
  • Reach (Market Reach)
  • Sample Cleaning
  • Sample Size
  • Satisfaction Drivers
  • Segmentation
  • Summed Pricing
  • Target Marketing
  • TURF
  • van Westendorp
  • Videos

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