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Adaptive Choice-Based Conjoint Video

Adaptive Choice-Based Conjoint Video

Learn how ACBC can make your conjoint more engaging for respondents and more insightful for researchers

Anchored MaxDiff Video

Anchored MaxDiff Video

Shows how to add absolute importance to MaxDiff results

MaxDiff Scaling Video

MaxDiff Scaling Video

What is MaxDiff, when to use it, and why it’s better than rating scales

A Brief History of Choice-Based Conjoint Video

A Brief History of Choice-Based Conjoint Video

What users of research need to know about Choice-Based Conjoint (Discrete Choice)

Conjoint for Every Project? Not So Fast!

Conjoint for Every Project? Not So Fast!

When your attributes don’t have levels, look outside conjoint to other methods such as MaxDiff Scaling

Chocolate, Vanilla, and What’s Next – Optimizing Product Line-ups

Chocolate, Vanilla, and What’s Next – Optimizing Product Line-ups

Total Unduplicated Reach and Frequency (TURF) helps understand the combination of items that will reach the largest proportion of your market

I’ll Have #3 With A Milk Shake – Conjoint Menu Configuration

I’ll Have #3 With A Milk Shake – Conjoint Menu Configuration

Discusses a flexible conjoint methodology that is useful for researching bundling, menu configuration, and multi-step choice processes

Importance is Important, Understand How to Measure It

Importance is Important, Understand How to Measure It

Using MaxDiff to obtain preference/importance scores for multiple items without scale bias

How Much is Feature X Worth? Lessons from Conjoint Analysis and the Apple v Samsung Trial

How Much is Feature X Worth? Lessons from Conjoint Analysis and the Apple v Samsung Trial

Explores how to quantify incremental value of individual product features via conjoint analysis

How Conjoint Handles Really Complicated Ideas: Adventures in Advanced Choice-Based Conjoint Applications

How Conjoint Handles Really Complicated Ideas: Adventures in Advanced Choice-Based Conjoint Applications

Discussions of alternative-specific designs, prohibitions, conditional pricing, summed pricing, Hierarchical Bayes, volumetric CBC, and more

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Categories

  • Adaptive Choice-Based Conjoint (ACBC)
  • Attribute Importance
  • Brand Research
  • Bundling
  • Choice-Based Conjoint (CBC)
  • Churn
  • Cluster Analysis
  • Conjoint
  • Conversion Score
  • Customer Satisfaction
  • Customer Targeting
  • Discrete Choice Modeling (DCM)
  • MaxDiff
  • Menu-Based Choice (MBC)
  • Message Testing
  • Pricing Research
  • Product Development
  • Rating Scale Bias
  • Reach (Market Reach)
  • Sample Cleaning
  • Sample Size
  • Satisfaction Drivers
  • Segmentation
  • Summed Pricing
  • Target Marketing
  • TURF
  • van Westendorp
  • Videos

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