Learn how ACBC can make your conjoint more engaging for respondents and more insightful for researchers
Anchored MaxDiff Video
Shows how to add absolute importance to MaxDiff results
MaxDiff Scaling Video
What is MaxDiff, when to use it, and why it’s better than rating scales
A Brief History of Choice-Based Conjoint Video
What users of research need to know about Choice-Based Conjoint (Discrete Choice)
Conjoint for Every Project? Not So Fast!
When your attributes don’t have levels, look outside conjoint to other methods such as MaxDiff Scaling
Chocolate, Vanilla, and What’s Next – Optimizing Product Line-ups
Total Unduplicated Reach and Frequency (TURF) helps understand the combination of items that will reach the largest proportion of your market
I’ll Have #3 With A Milk Shake – Conjoint Menu Configuration
Discusses a flexible conjoint methodology that is useful for researching bundling, menu configuration, and multi-step choice processes
Importance is Important, Understand How to Measure It
Using MaxDiff to obtain preference/importance scores for multiple items without scale bias
How Much is Feature X Worth? Lessons from Conjoint Analysis and the Apple v Samsung Trial
Explores how to quantify incremental value of individual product features via conjoint analysis
How Conjoint Handles Really Complicated Ideas: Adventures in Advanced Choice-Based Conjoint Applications
Discussions of alternative-specific designs, prohibitions, conditional pricing, summed pricing, Hierarchical Bayes, volumetric CBC, and more