Learn how ACBC can make your conjoint more engaging for respondents and more insightful for researchers
How Conjoint Handles Really Complicated Ideas: Adventures in Advanced Choice-Based Conjoint Applications
Discussions of alternative-specific designs, prohibitions, conditional pricing, summed pricing, Hierarchical Bayes, volumetric CBC, and more
The basics of choice-based conjoint analysis (discrete choice modeling)
Personalized Trade-offs Make Conjoint Better
A customized, interactive survey experience that “learns” from respondent choices, picks up non-compensatory decision making behavior, and allows flexible price modeling via summed pricing.