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Who Should I Target First? How Conversion Scores Help

Who Should I Target First? How Conversion Scores Help

Describes the use of a conversion score to make market segmentation solutions more actionable

Fertilizing a Healthy Decision Tree

Fertilizing a Healthy Decision Tree

Discusses classification systems, such as CHAID and CART, used to analyze markets or find groups for targeted advertising

The Geeks Guide to Reverse Segmentation – Let’s Get Technical

The Geeks Guide to Reverse Segmentation – Let’s Get Technical

Technical methodological details of reverse segmentation analysis.

Reverse Segmentation – The Promised Land for Target Marketers

Reverse Segmentation – The Promised Land for Target Marketers

How reverse (object-based) segmentation helps segment based on both attitudes/behaviors and targeting variables

Categories

  • Adaptive Choice-Based Conjoint (ACBC)
  • Attribute Importance
  • Brand Research
  • Bundling
  • Choice-Based Conjoint (CBC)
  • Churn
  • Cluster Analysis
  • Conjoint
  • Conversion Score
  • Customer Satisfaction
  • Customer Targeting
  • Discrete Choice Modeling (DCM)
  • MaxDiff
  • Menu-Based Choice (MBC)
  • Message Testing
  • Pricing Research
  • Product Development
  • Rating Scale Bias
  • Reach (Market Reach)
  • Sample Cleaning
  • Sample Size
  • Satisfaction Drivers
  • Segmentation
  • Summed Pricing
  • Target Marketing
  • TURF
  • van Westendorp
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