Customer Loyalty Solutions Today Customer satisfaction has long been monitored using different techniques and referred to using many terms. For Marketing Research, typically, surveys are provided to customers that ask either about their overall impressions of a...
This article includes some highlights from a workshop at the Sawtooth Software conference. Presented by Bryan Orme, President of Sawtooth Software and David Lyon, Principal at Aurora Market Modeling, LLC, this workshop covered lots of different advanced applications...
Adaptive Choice-Based Conjoint (ACBC) is one of the newer conjoint methodologies. Think of it as a combination of Choice-Based Conjoint (CBC) and Adaptive Conjoint Analysis (ACA), yielding the familiar choice task of choosing from a group of profiles (as in CBC), and...
