This information is useful for people who want to understand when it is not appropriate to use conjoint analysis. Conjoint analysis is a gold standard technique for measuring feature preference, particularly in relationship to price. We’re particularly impressed with...
Apple v Samsung – The Patent Trial of the Century It’s pretty exciting for those of us in quantitative marketing research when we see techniques that we use regularly highlighted in a major patent trial. That’s just what happened as the details of Apple v...
The Business Objective You have a number of potential features of your product or service, and you’re not sure how to best optimize the price-feature relationship to maximize market penetration or profits. Beyond using conjoint to figure out how to best price your...
