Customer Loyalty Solutions Today Customer satisfaction has long been monitored using different techniques and referred to using many terms. For Marketing Research, typically, surveys are provided to customers that ask either about their overall impressions of a...
This article includes some highlights from a workshop at the Sawtooth Software conference. Presented by Bryan Orme, President of Sawtooth Software and David Lyon, Principal at Aurora Market Modeling, LLC, this workshop covered lots of different advanced applications...
The Business Objective You have a number of potential features of your product or service, and you’re not sure how to best optimize the price-feature relationship to maximize market penetration or profits. Beyond using conjoint to figure out how to best price your...
