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See Customer Churn before It Actually Happens

See Customer Churn before It Actually Happens

by elucidate | May 25, 2015 | Adaptive Choice-Based Conjoint (ACBC), Churn, Conjoint, Customer Satisfaction, Segmentation

Customer Loyalty Solutions Today Customer satisfaction has long been monitored using different techniques and referred to using many terms. For Marketing Research, typically, surveys are provided to customers that ask either about their overall impressions of a...
Loyalty Metrics – Use the Right Method

Loyalty Metrics – Use the Right Method

by elucidate | May 25, 2015 | Customer Satisfaction, Satisfaction Drivers

The Goal: What Drives Loyalty One important goal we have is marketing research is working out what product/service perceptions, or drivers, will lead customers to purchase a product and/or become repeat/loyal customers. The Challenges of Identifying Drivers We would...

Categories

  • Adaptive Choice-Based Conjoint (ACBC)
  • Attribute Importance
  • Brand Research
  • Bundling
  • Choice-Based Conjoint (CBC)
  • Churn
  • Cluster Analysis
  • Conjoint
  • Conversion Score
  • Customer Satisfaction
  • Customer Targeting
  • Discrete Choice Modeling (DCM)
  • MaxDiff
  • Menu-Based Choice (MBC)
  • Message Testing
  • Pricing Research
  • Product Development
  • Rating Scale Bias
  • Reach (Market Reach)
  • Sample Cleaning
  • Sample Size
  • Satisfaction Drivers
  • Segmentation
  • Summed Pricing
  • Target Marketing
  • TURF
  • van Westendorp
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