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Who Should I Target First? How Conversion Scores Help

Who Should I Target First? How Conversion Scores Help

by elucidate | May 25, 2015 | Conversion Score, Customer Targeting, Segmentation, Target Marketing

Your market is made up of lots of people – customers, prospects, users – call them what you will.  The bottom line is that they’re not all the same.  They have different needs, different behaviors, different attitudes, different demographic profiles, etc.  If you...
Fertilizing a Healthy Decision Tree

Fertilizing a Healthy Decision Tree

by elucidate | May 25, 2015 | Customer Targeting, Segmentation, Target Marketing

Typical Applications of Decision Trees Market Analysis: determine which variables, such as geography, price, customer characteristics, are associated with sales or particular customer behaviors Targeted Advertising: determine which demographic groups have the highest...
The Geeks Guide to Reverse Segmentation – Let’s Get Technical

The Geeks Guide to Reverse Segmentation – Let’s Get Technical

by elucidate | May 25, 2015 | Customer Targeting, Segmentation, Target Marketing

How segmentation is usually done Market segmentation research usually depends upon cluster analysis, a statistical technique for combining cases based on similarity on specified dimensions.  Typically, segmentation research will attempt to construct segments by...
Reverse Segmentation – The Promised Land for Target Marketers

Reverse Segmentation – The Promised Land for Target Marketers

by elucidate | May 25, 2015 | Customer Targeting, Segmentation, Target Marketing

This information is useful for people who are tired of segmentation projects that give only unique attitudinal/behavioral segment descriptions or unique demographic/targeting profiles, but not both. A Common Criticism of Segmentation To repeat what we said in another...
Fertilizing a Healthy Decision Tree

Customer Targeting – Put the Right Offerings in Front of the Best Prospects

by elucidate | May 25, 2015 | Cluster Analysis, Customer Targeting, Segmentation

This information is useful for people who are interested in matching the best messages or products possible to those customers or prospects most likely to buy them. Why Segmentation? If you make a product, have a service, market or sell, customer segmentation is...

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