drivers | elucidate

Loyalty Metrics – Use the Right Method

by elucidate | May 25, 2015 | Customer Satisfaction, Satisfaction Drivers

The Goal: What Drives Loyalty One important goal we have is marketing research is working out what product/service perceptions, or drivers, will lead customers to purchase a product and/or become repeat/loyal customers. The Challenges of Identifying Drivers We would...

Loyalty Metrics – Use the Right Method

Categories