elucidate
  • Solutions
  • Client Success
  • Resources
  • Company
Select Page
Loyalty Metrics – Use the Right Method

Loyalty Metrics – Use the Right Method

by elucidate | May 25, 2015 | Customer Satisfaction, Satisfaction Drivers

The Goal: What Drives Loyalty One important goal we have is marketing research is working out what product/service perceptions, or drivers, will lead customers to purchase a product and/or become repeat/loyal customers. The Challenges of Identifying Drivers We would...

Categories

  • Adaptive Choice-Based Conjoint (ACBC)
  • Attribute Importance
  • Brand Research
  • Bundling
  • Choice-Based Conjoint (CBC)
  • Churn
  • Cluster Analysis
  • Conjoint
  • Conversion Score
  • Customer Satisfaction
  • Customer Targeting
  • Discrete Choice Modeling (DCM)
  • MaxDiff
  • Menu-Based Choice (MBC)
  • Message Testing
  • Pricing Research
  • Product Development
  • Rating Scale Bias
  • Reach (Market Reach)
  • Sample Cleaning
  • Sample Size
  • Satisfaction Drivers
  • Segmentation
  • Summed Pricing
  • Target Marketing
  • TURF
  • van Westendorp
  • Videos

COMPANY

About
Privacy Policy

CONNECT WITH US

LinkedIn
YouTube

QUICK CONTACT

Email: contactus@elucidatenow.com