by elucidate | May 25, 2015 | Choice-Based Conjoint (CBC), Discrete Choice Modeling (DCM), MaxDiff, Pricing Research, Product Development
This information is useful for people who want to understand when it is not appropriate to use conjoint analysis. Conjoint analysis is a gold standard technique for measuring feature preference, particularly in relationship to price. We’re particularly impressed with...
by elucidate | May 25, 2015 | Bundling, Conjoint, Menu-Based Choice (MBC), Pricing Research, Product Development
Menus are Everywhere Menu-Based Choice (MBC) is a method that allows testing of very realistic purchase situations where: There is a choice between a la carte items versus a bundle The bundle may be a single choice, but one to many of the a la carte options could be...
by elucidate | May 25, 2015 | Choice-Based Conjoint (CBC), Discrete Choice Modeling (DCM), Pricing Research, Product Development
Apple v Samsung – The Patent Trial of the Century It’s pretty exciting for those of us in quantitative marketing research when we see techniques that we use regularly highlighted in a major patent trial. That’s just what happened as the details of Apple v...
