This information is useful for people who want to understand when it is not appropriate to use conjoint analysis. Conjoint analysis is a gold standard technique for measuring feature preference, particularly in relationship to price. We’re particularly impressed with...
Menus are Everywhere Menu-Based Choice (MBC) is a method that allows testing of very realistic purchase situations where: There is a choice between a la carte items versus a bundle The bundle may be a single choice, but one to many of the a la carte options could be...
Apple v Samsung – The Patent Trial of the Century It’s pretty exciting for those of us in quantitative marketing research when we see techniques that we use regularly highlighted in a major patent trial. That’s just what happened as the details of Apple v...
