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Adaptive Choice-Based Conjoint Video

Adaptive Choice-Based Conjoint Video

by elucidate | Jun 15, 2015 | Adaptive Choice-Based Conjoint (ACBC), Choice-Based Conjoint (CBC), Conjoint, Discrete Choice Modeling (DCM), Pricing Research, Product Development, Summed Pricing, Videos

A Brief History of Choice-Based Conjoint Video

A Brief History of Choice-Based Conjoint Video

by elucidate | May 25, 2015 | Adaptive Choice-Based Conjoint (ACBC), Choice-Based Conjoint (CBC), Conjoint, Discrete Choice Modeling (DCM), Pricing Research, Product Development, Videos

A Brief History of Choice-Based Conjoint Video

Conjoint for Every Project? Not So Fast!

by elucidate | May 25, 2015 | Choice-Based Conjoint (CBC), Discrete Choice Modeling (DCM), MaxDiff, Pricing Research, Product Development

This information is useful for people who want to understand when it is not appropriate to use conjoint analysis. Conjoint analysis is a gold standard technique for measuring feature preference, particularly in relationship to price.  We’re particularly impressed with...
I’ll Have #3 With A Milk Shake – Conjoint Menu Configuration

I’ll Have #3 With A Milk Shake – Conjoint Menu Configuration

by elucidate | May 25, 2015 | Bundling, Conjoint, Menu-Based Choice (MBC), Pricing Research, Product Development

Menus are Everywhere Menu-Based Choice (MBC) is a method that allows testing of very realistic purchase situations where: There is a choice between a la carte items versus a bundle The bundle may be a single choice, but one to many of the a la carte options could be...
How Much is Feature X Worth? Lessons from Conjoint Analysis and the Apple v Samsung Trial

How Much is Feature X Worth? Lessons from Conjoint Analysis and the Apple v Samsung Trial

by elucidate | May 25, 2015 | Choice-Based Conjoint (CBC), Discrete Choice Modeling (DCM), Pricing Research, Product Development

Apple v Samsung – The Patent Trial of the Century It’s pretty exciting for those of us in quantitative marketing research when we see techniques that we use regularly highlighted in a major patent trial.  That’s just what happened as the details of Apple v...
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Categories

  • Adaptive Choice-Based Conjoint (ACBC)
  • Attribute Importance
  • Brand Research
  • Bundling
  • Choice-Based Conjoint (CBC)
  • Churn
  • Cluster Analysis
  • Conjoint
  • Conversion Score
  • Customer Satisfaction
  • Customer Targeting
  • Discrete Choice Modeling (DCM)
  • MaxDiff
  • Menu-Based Choice (MBC)
  • Message Testing
  • Pricing Research
  • Product Development
  • Rating Scale Bias
  • Reach (Market Reach)
  • Sample Cleaning
  • Sample Size
  • Satisfaction Drivers
  • Segmentation
  • Summed Pricing
  • Target Marketing
  • TURF
  • van Westendorp
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