This information is useful for people who want to understand when it is not appropriate to use conjoint analysis. Conjoint analysis is a gold standard technique for measuring feature preference, particularly in relationship to price. We’re particularly impressed with...
The Business Objective You want to optimize a set of items to reach the maximum number of people possible. Imagine stocking flavors of ice cream. The grocer decides there is limited space – he can only stock up to 8 flavors of ice cream (out of 30 possible). He...
What is MaxDiff? MaxDiff (Maximum Difference Scaling) is an approach for obtaining preference/importance scores for multiple items (brand preferences, brand images, product features, messages, advertising claims, etc.). MaxDiff is also known as “best-worst scaling”....
