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I’ll Have #3 With A Milk Shake – Conjoint Menu Configuration

I’ll Have #3 With A Milk Shake – Conjoint Menu Configuration

by elucidate | May 25, 2015 | Bundling, Conjoint, Menu-Based Choice (MBC), Pricing Research, Product Development

Menus are Everywhere Menu-Based Choice (MBC) is a method that allows testing of very realistic purchase situations where: There is a choice between a la carte items versus a bundle The bundle may be a single choice, but one to many of the a la carte options could be...

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