This information is useful for people who want to understand when it is not appropriate to use conjoint analysis. Conjoint analysis is a gold standard technique for measuring feature preference, particularly in relationship to price. We’re particularly impressed with...
Determining the best price for a product or service is a common marketing research question. We usually start the conversation with a client by asking whether their product has all of its features set or if they also need to test a range of features other than...
Menus are Everywhere Menu-Based Choice (MBC) is a method that allows testing of very realistic purchase situations where: There is a choice between a la carte items versus a bundle The bundle may be a single choice, but one to many of the a la carte options could be...
