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How Much is Feature X Worth? Lessons from Conjoint Analysis and the Apple v Samsung Trial

How Much is Feature X Worth? Lessons from Conjoint Analysis and the Apple v Samsung Trial

by elucidate | May 25, 2015 | Choice-Based Conjoint (CBC), Discrete Choice Modeling (DCM), Pricing Research, Product Development

Apple v Samsung – The Patent Trial of the Century It’s pretty exciting for those of us in quantitative marketing research when we see techniques that we use regularly highlighted in a major patent trial.  That’s just what happened as the details of Apple v...

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