elucidate
  • Solutions
  • Client Success
  • Resources
  • Company
Select Page
How Much is Feature X Worth? Lessons from Conjoint Analysis and the Apple v Samsung Trial

How Much is Feature X Worth? Lessons from Conjoint Analysis and the Apple v Samsung Trial

by elucidate | May 25, 2015 | Choice-Based Conjoint (CBC), Discrete Choice Modeling (DCM), Pricing Research, Product Development

Apple v Samsung – The Patent Trial of the Century It’s pretty exciting for those of us in quantitative marketing research when we see techniques that we use regularly highlighted in a major patent trial.  That’s just what happened as the details of Apple v...

Categories

  • Adaptive Choice-Based Conjoint (ACBC)
  • Attribute Importance
  • Brand Research
  • Bundling
  • Choice-Based Conjoint (CBC)
  • Churn
  • Cluster Analysis
  • Conjoint
  • Conversion Score
  • Customer Satisfaction
  • Customer Targeting
  • Discrete Choice Modeling (DCM)
  • MaxDiff
  • Menu-Based Choice (MBC)
  • Message Testing
  • Pricing Research
  • Product Development
  • Rating Scale Bias
  • Reach (Market Reach)
  • Sample Cleaning
  • Sample Size
  • Satisfaction Drivers
  • Segmentation
  • Summed Pricing
  • Target Marketing
  • TURF
  • van Westendorp
  • Videos

COMPANY

About
Privacy Policy

CONNECT WITH US

LinkedIn
YouTube

QUICK CONTACT

Email: contactus@elucidatenow.com