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Adaptive Choice-Based Conjoint Video

Adaptive Choice-Based Conjoint Video

by elucidate | Jun 15, 2015 | Adaptive Choice-Based Conjoint (ACBC), Choice-Based Conjoint (CBC), Conjoint, Discrete Choice Modeling (DCM), Pricing Research, Product Development, Summed Pricing, Videos

Anchored MaxDiff Video

Anchored MaxDiff Video

by elucidate | Jun 15, 2015 | Attribute Importance, MaxDiff, Message Testing, Product Development, Rating Scale Bias, Videos

MaxDiff Scaling Video

MaxDiff Scaling Video

by elucidate | May 25, 2015 | Attribute Importance, MaxDiff, Message Testing, Product Development, Rating Scale Bias, Videos

A Brief History of Choice-Based Conjoint Video

A Brief History of Choice-Based Conjoint Video

by elucidate | May 25, 2015 | Adaptive Choice-Based Conjoint (ACBC), Choice-Based Conjoint (CBC), Conjoint, Discrete Choice Modeling (DCM), Pricing Research, Product Development, Videos

A Brief History of Choice-Based Conjoint Video

Conjoint for Every Project? Not So Fast!

by elucidate | May 25, 2015 | Choice-Based Conjoint (CBC), Discrete Choice Modeling (DCM), MaxDiff, Pricing Research, Product Development

This information is useful for people who want to understand when it is not appropriate to use conjoint analysis. Conjoint analysis is a gold standard technique for measuring feature preference, particularly in relationship to price.  We’re particularly impressed with...
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  • Adaptive Choice-Based Conjoint (ACBC)
  • Attribute Importance
  • Brand Research
  • Bundling
  • Choice-Based Conjoint (CBC)
  • Churn
  • Cluster Analysis
  • Conjoint
  • Conversion Score
  • Customer Satisfaction
  • Customer Targeting
  • Discrete Choice Modeling (DCM)
  • MaxDiff
  • Menu-Based Choice (MBC)
  • Message Testing
  • Pricing Research
  • Product Development
  • Rating Scale Bias
  • Reach (Market Reach)
  • Sample Cleaning
  • Sample Size
  • Satisfaction Drivers
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