This information is useful for people who want to understand when it is not appropriate to use conjoint analysis. Conjoint analysis is a gold standard technique for measuring feature preference, particularly in relationship to price. We’re particularly impressed with...
Menus are Everywhere Menu-Based Choice (MBC) is a method that allows testing of very realistic purchase situations where: There is a choice between a la carte items versus a bundle The bundle may be a single choice, but one to many of the a la carte options could be...
The Business Objective You have a number of potential features of your product or service, and you’re not sure how to best optimize the price-feature relationship to maximize market penetration or profits. Beyond using conjoint to figure out how to best price your...
