elucidate
  • Solutions
  • Client Success
  • Resources
  • Company
Select Page
The van Westendorp Price Sensitivity Meter – Are We Using It Incorrectly?

The van Westendorp Price Sensitivity Meter – Are We Using It Incorrectly?

by elucidate | May 25, 2015 | Pricing Research, van Westendorp

Determining the best price for a product or service is a common marketing research question.  We usually start the conversation with a client by asking whether their product has all of its features set or if they also need to test a range of features other than...
How to Make Solid Pricing Decisions

How to Make Solid Pricing Decisions

by elucidate | May 24, 2015 | Conjoint, Pricing Research, van Westendorp

Presented by David Lyon, Principal at Aurora Market Modeling, LLC, this workshop from the Sawtooth Software Conference presented an overview of commonly used pricing research. The workshop was organized in terms of direct questioning techniques and trade-off methods....

Categories

  • Adaptive Choice-Based Conjoint (ACBC)
  • Attribute Importance
  • Brand Research
  • Bundling
  • Choice-Based Conjoint (CBC)
  • Churn
  • Cluster Analysis
  • Conjoint
  • Conversion Score
  • Customer Satisfaction
  • Customer Targeting
  • Discrete Choice Modeling (DCM)
  • MaxDiff
  • Menu-Based Choice (MBC)
  • Message Testing
  • Pricing Research
  • Product Development
  • Rating Scale Bias
  • Reach (Market Reach)
  • Sample Cleaning
  • Sample Size
  • Satisfaction Drivers
  • Segmentation
  • Summed Pricing
  • Target Marketing
  • TURF
  • van Westendorp
  • Videos

COMPANY

About
Privacy Policy

CONNECT WITH US

LinkedIn
Twitter
YouTube

QUICK CONTACT

Email: contactus@elucidatenow.com

Phone: + 1.877.672.8100