Determining the best price for a product or service is a common marketing research question. We usually start the conversation with a client by asking whether their product has all of its features set or if they also need to test a range of features other than...
Presented by David Lyon, Principal at Aurora Market Modeling, LLC, this workshop from the Sawtooth Software Conference presented an overview of commonly used pricing research. The workshop was organized in terms of direct questioning techniques and trade-off methods....
