How Conjoint Handles Really Complicated Ideas: Adventures in Advanced Choice-Based Conjoint Applications

How Conjoint Handles Really Complicated Ideas: Adventures in Advanced Choice-Based Conjoint Applications

by | May 25, 2015 | Adaptive Choice-Based Conjoint (ACBC), Conjoint, Pricing Research, Product Development, Summed Pricing

This article includes some highlights from a workshop at the Sawtooth Software conference.  Presented by Bryan Orme, President of Sawtooth Software and David Lyon, Principal at Aurora Market Modeling, LLC, this workshop covered lots of different advanced applications...