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How to Make Solid Pricing Decisions

How to Make Solid Pricing Decisions

by elucidate | May 24, 2015 | Conjoint, Pricing Research, van Westendorp

Presented by David Lyon, Principal at Aurora Market Modeling, LLC, this workshop from the Sawtooth Software Conference presented an overview of commonly used pricing research. The workshop was organized in terms of direct questioning techniques and trade-off methods....

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