Resources

One way we help our clients is by providing resources you can use to better understand a variety of marketing research issues and techniques. Please explore the information below, and if you have any questions, please don’t hesitate to contact us. Clicking on a tile below will allow you to view an article or watch a video. Use the keywords at the bottom left to show a subset of articles related to that topic.

Conjoint 101

The basics of choice-based conjoint analysis (discrete choice modeling)

Personalized Trade-offs Make Conjoint Better

A customized, interactive survey experience that “learns” from respondent choices, picks up non-compensatory decision making behavior, and allows flexible price modeling via summed pricing.

How to Make Solid Pricing Decisions

A review of both direct questioning techniques like willingness to pay, monadic designs, and van Westendorp, and trade-off techniques such as conjoint, for use in pricing research.